10to1PR Amplifies AVANA CUSO's Credit Union Impact

10to1PR, a Scottsdale-based PR firm, amplified AVANA CUSO's rebrand and increasing awareness of its benefits to credit unions. The PR team's mission focused on establishing AVANA CUSO as a leader among Credit Union Service Organizations (CUSOs) and attracting new partner credit unions.
AVANA CUSO, formerly Extensia Financial, launched in 2023 as part of AVANA Companies to meet credit unions' evolving needs. This CUSO brings over 25 years of experience in commercial real estate lending to credit unions nationwide.
In 2020, AVANA Companies became the majority stakeholder in Extensia Financial, enabling the CUSO to offer comprehensive lending solutions across the country. The 2023 rebrand to AVANA CUSO marked a significant shift, streamlining processes and empowering credit unions to make informed decisions about portfolio management.
10to1PR highlighted AVANA CUSO's standout features, including its status as a tech-enabled CUSO delivering innovative technology solutions for credit unions to scale their commercial real estate lending. The PR team emphasized the cutting-edge, user-friendly Participations Desk, which allows credit unions to seamlessly assess and buy loan participations, update deal preferences, and monitor portfolio health through one consolidated portal.
The PR strategy also showcased AVANA CUSO's leadership team, which brings over 150 years of collective experience in commercial real estate lending and loan services. 10to1PR positioned this expertise as a key asset, making AVANA CUSO a valuable partner for credit unions, especially smaller institutions lacking resources to handle complex commercial real estate transactions.
10to1PR crafted messaging around AVANA CUSO's mission, which extends beyond profit to focus on supporting local economies by ensuring small businesses have access to capital for growth. This approach aligns with credit unions' community-focused values, making AVANA CUSO an attractive partner for institutions looking to expand their impact.
The PR team's efforts centered on communicating how AVANA CUSO's rebrand and operational changes acknowledge the integral role CUSOs play in supporting credit unions and their members. By highlighting AVANA CUSO's offerings in portfolio diversification, management expertise, and cutting-edge technology, 10to1PR aimed to show how the CUSO equips credit unions with the tools they need to grow their commercial real estate portfolios and better serve their communities.