Katrina McCarter | 2025 NOBLE BUSINESS AWARDS - Outstanding Leadership in Marketing

Katrina McCarter is a Melbourne-based Fortune 100 corporate chief turned entrepreneur, international award-winning speaker, best-selling author, and marketing thought leader. With 25+ years’ experience in her field and an MBA with a specialisation in International Business, she is deeply driven to change the lives of business owners through a uniquely data-based and strategic approach.

In her previous life, she was a sales and marketing executive leading a team responsible for delivering millions in sales each year for a division of Mars Inc. While she excelled in this role and loved the pace of corporate sales, she decided after having three kids that it no longer suited her.

This coincided with the jarring realisation that marketers now saw her as ‘just’ a mum and that companies really didn’t know how to communicate effectively with the 6.2 million mothers in Australia who spend $132 billion every year. Despite this incredible economic power, she knew she wasn’t the only mum who felt misunderstood, misrepresented and undervalued.

This led her to found her first business, the online shopping site for mums, Bubbler.com.au, growing a community from zero to 150,000 members over five years on a marketing budget of less than $300 a month. While she sold the business in 2017, she was hooked on solopreneurship and now had the tools and experience to launch the next phase of her career under the overarching banner of Katrina McCarter.

In addition to her keynote speaking engagements, bespoke project consulting and Business Program, she also leads Marketing to Mums, her data-backed marketing and research consultancy that helps brands sell more effectively to the world’s most powerful consumers: mums. She launched the Marketing to Mums podcast in late 2018, hitting #6 in the Apple Podcasts Business category and securing high-profile guests such as Managing Director of Gerber Baby Foods, Bill Partyka.

Additionally, she has created a first-of-its-kind Partnership Mastery program that educates small business owners and entrepreneurs on how to identify and negotiate meaningful partnerships that are the fastest, low-cost engine for business growth.