2025

GOTCHA SURE-PRIZE

Entrant

Ayala Malls Market! Market!

Category

Marketing / Outstanding Experiential Marketing Campaign

Client's Name

-

Country / Region

Philippines

Ayala Malls Market! Market! has always been a hub of excitement, innovation, and community engagement, offering visitors unique and memorable experiences that go beyond shopping. Among its many initiatives, the I Gotcha Sure-Prize branded entertainment stands out as a dynamic campaign that showcases the mall’s commitment to delivering fun, creativity, and interactivity for all its patrons/shoppers.

The I Gotcha Sure-Prize concept is a testament to Market! Market!’s mission to combine entertainment and rewards into one thrilling package. For the first time in the Philippines’ mall landscape and designed to enhance the overall shopping experience, the campaign revolves around an interactive larger-than-life capsule machine inspired from Japan's Gashapon where participants engage the machine for a chance to win exciting prizes.

Credits

Ayala Malls Market! Market!
John Dee Garbin
Ayala Malls Market! Market!
Shaena Mazano
Ayala Malls Market! Market!
Aileen Pescador
Ayala Malls Market! Market!
Corin Ogarte
Ayala Malls Market! Market!
Bea Marasigan
Ayala Malls Market! Market!
Dorothy Olazo
2025
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