Li Quan: Leading Change in a Traditional Industry

Li Quan serves as the Executive Director and controlling shareholder of Sichuan Xinchanglong Enterprise Management Consulting Co., Ltd., a company positioned at the forefront of China’s automotive aftermarket service sector. Over the past decade, the company has expanded significantly, operating multiple subsidiaries in equipment distribution, enterprise consulting, and technical training. With a workforce that includes office administrators, sales teams, logistics coordinators, and field technicians, the organization had historically relied on manual processes and paper-based systems typical of traditional service enterprises.
By 2020, the company faced increasing complexity in its operations and customer demands. Li Quan recognized that to remain competitive, sustainable, and scalable, a transformation was urgently needed. Yet unlike most digital transformations that rely on heavy software systems and tech-centric staff, Li Quan had to design a solution accessible to frontline employees with limited technical backgrounds.
This unique organizational circumstance led to the creation of the Zhizhang Tianxia CRM System—a WeChat-based enterprise management tool developed to replace fragmented, paper-based workflows with a streamlined, mobile-first digital system. Built specifically for real-world users, the system integrates attendance tracking, work reporting, client follow-up, internal approvals, and after-sales management. Its rollout marked a major shift not only in tools and processes, but also in team mindset and organizational culture.
The system achieved full adoption across all business units, with measurable improvements in efficiency, accountability, and customer satisfaction. The transformation has since positioned the company as a benchmark case for SME digitalization in China.
What makes this transformation even more significant is the fact that Li Quan comes from a non-technical background. Her success was born from frontline experience, a deep understanding of team dynamics, and her ability to lead across disciplines. Her leadership reflects a rare ability to bridge operational realities with long-term vision, and her organization’s transformation now serves as an example of how legacy industries can leap into the digital age without losing their human foundation.