Hello & ZMHOME Cross-Industry Dialogue

In an era where digital communication is becoming increasingly central, the home decoration industry within the new media landscape is undergoing a significant transformation—from simply showcasing products to promoting lifestyles. Recognizing this shift, the organizer curated this event around the theme of “Aesthetics as a Business Catalyst, Visuals as a Bridge for Connection,” bringing together seasoned home decoration content creators and founders from diverse industries to explore how visual innovation can help brands and products stand out in the highly competitive market.
The event featured two main components: a keynote presentation and an interactive Q&A session. In the keynote speech, the speaker began by exploring the evolving role of visual aesthetics in new media, highlighting the transition in digital content strategies within the home decoration sector—from merely product promotion to compelling communication of life aesthetics. Drawing on numerous real-world examples from social platforms, the speaker analyzed how a distinctive visual language can help build distinctive brand identities, moving away from outdated methods like sensationalism or exaggeration. In modern saturated new media landscape, visual differentiation has become crucial not only for impactful communication and audience engagement but also for driving business conversion. During the interactive Q&A, participants were encouraged to ask questions and share their insights—particularly on practical challenges such as building consumer trust when physical interaction with products is not possible. Through cross-industry perspectives and collaborative dialogues, the event went beyond a traditional knowledge-sharing platform, evolving into a deeper conversation about the commercial potential of aesthetics.
Beyond the offline exchange, the event’s impact was further amplified through a well-coordinated online promotion strategy, which sparked widespread interest and participation across various industries. This multi-channel effort not only extended the reach of the discussion but also contributed to cultivating a quality-driven content creation ecosystem within the new media landscape.