CMO entry

Emiliano Tomasoni is the visionary Chief Marketing Officer (CMO) at Wildix, where he has built the marketing department from the ground up, transforming it into a global, high-performing team that drives business growth and innovation. With a unique ability to balance data-driven strategy with creativity, Emiliano has redefined Wildix’s approach to marketing, ensuring seamless integration across demand generation, product marketing, partner PR, and e-learning efforts.

Under Emiliano’s leadership, Wildix’s marketing efforts have contributed to a 36% year-over-year increase in annual recurring revenue (ARR). His expertise in aligning marketing strategies with the company’s 100% channel-only business model ensures Wildix consistently empowers its partners while expanding its global footprint. Emiliano’s vision has positioned Wildix as the only European vendor recognized in Gartner’s UCaaS Magic Quadrant for three consecutive years.

Emiliano’s achievements extend beyond metrics. He has cultivated a collaborative, people-first culture within his team, boasting an impressive 98% retention rate year-over-year. By investing in talent, fostering innovation, and aligning team goals with Wildix’s broader mission, Emiliano has created a marketing engine that is not only effective but also deeply connected to the company’s core values.

Key to Emiliano’s strategy is the integration of thought leadership and storytelling into all marketing efforts. By amplifying Wildix’s success stories, launching vertical-specific campaigns, and developing high-impact content, he has elevated Wildix’s brand visibility and positioned the company as a thought leader in the Unified Communications as a Service (UCaaS) industry.

Whether it’s overseeing major product launches like x-bees and x-hoppers, coordinating hundreds of events annually, or driving tier-one media placements in outlets like Forbes, Daily Mail, and BBC, Emiliano’s leadership has been instrumental in Wildix’s success. His ability to seamlessly integrate global marketing efforts while respecting regional nuances underscores his visionary approach and exceptional leadership.

Through his dedication to innovation, alignment, and partner empowerment, Emiliano Tomasoni continues to drive Wildix’s growth and position the company as a global leader in Unified Communications. His achievements reflect not just marketing excellence but also a deep understanding of how to connect people, products, and markets effectively.