Data-Driven Operational Analytics Solution

I am an expert in big data and business analytics, with over two years of professional experience in seller acquisition, merchant growth operations, and datadriven strategy execution. I focus on endtoend merchant lifecycle management, coldstart solutions, and operational optimization for SMBs, DTC brands, and factories across multiple categories.
I hold a Master of Science in Marketing Analytics from the University of Rochester and a Bachelor of Arts in Quantitative Economics with a Management minor from the University of California, Irvine. My academic foundation strengthens my expertise in statistical modeling, data mining, and business insight generation.
Currently, I serve as a Seller Onboarding Coordinator and Platform Data Analytics professional at SHEIN. I have acquired and incubated more than 1,200 U.S. sellers across apparel, shoes, home, and electronics. I developed and scaled onboarding SOPs that improved coldstart success and activation conversion by 30%. I launched the Seller Best Practice Hub and listing toolkit supporting over 500 sellers, led Seller Hub U.S. localization, and built an internal price benchmarking tool that boosted BD conversion by 10–20%.
Previously, as a User Growth Analyst at Traini, I designed lead scoring and segmentation models, optimized global acquisition campaigns, and drove a 400% increase in new user acquisition with 98% retention of engaged users. I also gained solid analytics experience at ByteDance, A Different Story AI, Dodo World, and Cocodealers, focusing on merchant outreach, segmentation, user research, and performance dashboards.
I am proficient in SQL, Tableau, Mixpanel, Python, Jira, Figma, and CRM systems. I combine strong big data analytics capabilities with crossfunctional collaboration and execution. I consistently translate complex data into actionable strategies to drive merchant growth, operational efficiency, and scalable business results.